Intel: Accordion

 

CLIENT: Euro RSCG
PROJECT: Macroprocessing Phase 2 Campaign
GOAL: Illustrate the concept of micro to macro. The leaderboard ad (not shown actual size), relied on an accordion reveal plus we added a playful touch of rubber band interactivity so the user would engage with the banner longer. Who said B2B tech can’t have a little fun? Surely not this one-of-kind and very successful ad.
KUDOS: ad:tech Finalist