CLIENT: Pantone
PROJECTPantone Branding Partnership (Pitch)
An exploration of partnerships between Pantone, an iconic brand defined by color, and other iconic brands that were leveraging color to distinguish themselves in the market. Creative took a bold, graphic approach, the Pantone name and numbering system are a dominating visual (instead of a mere tag or label), adding a brash, yet playful note to a range of products.