Jamba: Mix

CLIENT: Mediahood
PROJECT: Jamba Juice Fit ‘n Fruitful Campaign
GOAL: Introduce a new line of smoothies for folks watching their weight. User chooses a Fit ‘n Fruitful smoothie flavor, clicks the Mix It button and the button mixes away (okay, so the button shakes back and forth). When the mix is finished a new screen appears showcasing your Fit ‘n Fruitful smoothie and all it’s beneficial deliciousness. Creative encourages repeated mixes so you become familiar with the Fit ‘n Fruitful line-up.