The LEGO Movie

AGENCY: Stradella Road
PROJECT: The LEGO Movie DVD Release: “Happy Easter” Social Graphic
GOAL: Batman is not so happy as the Easter Bunny but his Facebook fans love him. In the first 24 hours Batman Bunny hatched 26k+ Likes, 3200+ Shares and 400+ Comments as the LEGO legions spread the word about their favorite upcoming DVD release.