The Melt: Outdoor

CLIENT: The Melt
PROJECT: Signage and Outdoor Advertising
GOAL: Branding and advertising for The Melt, a San Francisco based fast casual eatery spreading Grilled Cheese Happiness in multiple locations throughout California and Colorado. 01: Barricade master art used in various configurations to drape new stores under construction. 02: Bus kiosk near a Melt location, user can scan QR code from poster to access menu and start order process. 03: Cable Car, end destination coincides with Melt location being advertised. 04: Billboard.