Intel: Planet Pentium

 

CLIENT: Euro RSCG
PROJECT: Planet Pentium Campaign
GOAL: Launch of Intel’s Pentium 4. Created Planet Pentium branding that was deployed in all media (domestic and global) including TV, print, interactive, DM, retail and OOH advertising. Developed all digital advertising and worked with Digital Domain on alien creature development for TV (aliens blasting around in Intel powered spaceships).