CLIENT: Havas (Euro RSCG)
PROJECT: Intel Gigabit Adapters Campaign
GOAL: Convey the benefits of Intel’s Gigabit Adapters. In layman terms, the adapter allows you to move more information over your existing network. The print team’s ad consisted of a man standing on a pipeline and wanted us to do the same. Come on, in this format? We chose to demonstrate interactively what print could not. Banners were a huge hit and the print folks took notice…as did the client.
KUDOS: ad:tech Finalist