CLIENT: OgilvyOne
PROJECT: Tassimo Selector Campaign
GOAL: To encourage consumers to explore the variety of Tassimo hot drink options within the expandable banner. User selects a drink, hits the Tassimo button and voilà, the Tassimo product you selected is served with a side of frothy copy. Creative encourages repeated turns so user becomes familiar with the full range of Tassimo drinks (GIF shown).