CLIENT: Pantone
PROJECT: Pantone Branding Partnership (Pitch)
GOAL: An exploration of partnerships between Pantone, an iconic brand defined by color, and other iconic brands that were leveraging color to distinguish themselves in the market. Creative took a bold, graphic approach, the Pantone name and numbering system are a dominating visual (instead of a mere tag or label), adding a brash, yet playful note to a range of products.